"The VIP SWAG SUITE"

Sweetheart Summer Swag

2012-02-09T23:15:00.000-08:00

Valentines day is right around the corner and a great excuse to give a sweet presummer gift like a pair of flops. These cute heart flops on mystyle.com's Hot List are right up my alley! But did you know that you could source custom flip flops for your brands and promotions? You can actually have your logo die cut on the bottom so as your giftee walks along the beach they leave a stamped trail of your logo. Be super cute and do a custom beach bag, pair of flops and logoed towel.

Swag No Brainers

2011-12-14T10:48:00.001-08:00

One of my resolutions this holiday season is to keep it simple and follow my heart. Sometimes I over think my holiday gifts and that really gets me no where! That said part of my "keep it simple campaign" leads me to suggest the following knitted winter set which includes gloves, an adorable beanie and scarf. Of course all can be embroidered with your logo BUT for an extra special touch embroider your logo subtly and monogram your giftee's initials prominently, so they stand out on this gift. I promise you your giftee will think of you every time they keep warm with this charming little set!

Holiday...Holiday...Holiday Swag

2011-12-01T09:58:00.001-08:00

It's that time of year.....can you believe it! What are the hot products people are loving this holiday season you ask? Lifestyle is the keyword....clients are asking for gifts that can be used at home (with your subtle logo subliminally doing it's job). Wine gifts, throw blankets and travel gifts set....oooh my, cooking gift sets and accessories....ooh la la. Click the cashmere travel set to shop my holiday e-catalog!

2011 Country Music Awards Swag

2011-11-10T17:53:00.000-08:00

November means Thanksgiving for most of us but for the Country Chic few it's time to start planning and prepping that Evite for the "County Music Awards Show Viewing Party!"
This year the swag bags were filled with goodies from the usual suspects luggage, jewelry, makeup and fine fragrances. I try to highlight unique products like this new product the Garmento bag which is multifunctional garment bag. It works as a Garment bag, it can be folded and macgyvered into a laundry bag and then morphed into a duffel to carry and drop your laundry to the dry cleaners (where it gets given to the dry cleaner and reused to carry your new laundry!) This product I'm happy to announce is also available in the promotional industry and can be imprinted with your corporate logo and used in a promotion. This product would work great with ECO conscious and Green companies as executives could really appreciate the greenness of this product.

Missoni at Target

2011-10-16T15:46:00.001-07:00

This has been a beyond crazy month for Target as they launched a very exclusive, very limited amount of Missoni gear. I was lucky enough to score boots and heels but can report first hand it was chaos!! I have a group of girl friends that carpooled to Target and waited for the doors to open, only to be ran over by other chic LA women and they got.... zilch, zero, nada, NOTHING! Jason Woo is the next designer to partner with Target, see you in line and may the best girls win!! Read about the chaos: http://www.huffingtonpost.com/2011/09/14/missoni-for-target-crashes-site_n_961600.html

Roll up slipper swag

2011-09-19T21:13:00.000-07:00

New and hot this year to the product shows is roll up slippers. Great for travel but also so functional, cozy and easy to carry in your purse. Of course you can find brand name options at retail but these are also available to the promotional market and the carrying case gets branded with your logo. All sizes and colors available this gift receives an easy "A" in my grade book!! This glammed up pair is from Footzyrolls luxe line. Click pic to buy!

Personalized organizational swag

2011-09-09T18:26:00.000-07:00

If you know me... then you know I'm obsessively organized. This adorable swag is not only cute, functional BUT it's personalized. Yes, I use my outlook for everything but the old school in me carries around my little planner so I can see my months in advance. Don't ask me why I use duel organizers but something about my planner makes me feel secure, cozy and smarter. I use highlighters and have special coding for different events, i jot down hearts around date nights with with hubby...I love to reflect back at my cute notes. CHEESY, I know!! Personalized planners by Erin Condren. On a larger scale it would be really simple to customize a corporate notebook like this for your company and include important dates exclusive to your company.

Unique laptop sleeve swag

2011-09-09T17:48:00.000-07:00

In the world of corporate gifts I'm all about finding clever and unique products that can be used as gifts. These vintage books are actually a hardtop leather cover that protects your Macbook. Since they are handcrafted no two are alike which makes them a one of a kind. It would be really simple to brand a unique product like this with a deboss and then package it really beautifully. A gift like this is sure to make a lasting impression.

SLS Hotel ....Wins Sexy Logo Award!!

2011-08-10T18:42:00.001-07:00

Random things inspire me and since logo's are a part of my business I'm very observant of brands and logos. I brunched with friends this morning at the ultra-chic SLS Hotel in LA and couldn't help but stare at this fabulous chandelier wall molding of the SLS logo. The details stuck with me all day long that I had to google the logo to take a closer look at what was going on with this piece of art. Sexy, dramatic and classy if you take a closer look you'll find all these luxurious little RANDOM things inside the logo that can be found at a hotel, a fork, a cup & a mirror. I think the fact that these things are SO random makes it SO fun!.....Winner for 2011 Sexy logo award!!

AVON Cosmetics special offer swag

2011-08-08T21:12:00.000-07:00

This month on AVON's website you can get this bag for $2.99 with your purchase of select AVON products. This cosmetic bag is so

chic and a no brainer for only $2.99!! I love how it looks like an international letter, reminds me of my travels to Europe. I don't know about you but fun little things like this make me happy. I find such joy filling them with fabulous things beyond cosmetics. This bag will soon house my stationary!

Audrey Hepburn swag

2011-08-07T15:22:00.000-07:00

I'm in the promotional product industry and yet I purchased a promo mug AT FULL PRICE! I love anything "Hepburn, Breakfast at Tiffany's-esq" and I couldn't pass up this adorable little kitty Hepburn mug. As you can see from my desk my kitty mug will make a nice addition!! Click kitty Hepburn for more details on the mug.

Haute swag this week....vintage tee and wayfarer Ray Bans

2011-08-04T19:34:00.001-07:00

This week on "Mystyle.com's shop it list" are two of my retro fav's, the vintage tee and risky business Ray Bans. Just looking at the pic makes me think of Tom Cruise back in his dreamy days! Retail on the tee is $20.00 & $130.00 on the shades. I often look at what's hot at retail when suggesting ideas to clients and BOTH of these items would be a must have on my "haute list". When shopping ideas for my clients promotions I try and think about things I would love to receive. In the promotional industry you could walk away with branded generic versions of these. A minimum order on the tees would likely be around $7.00 each and the shades under$3.00.

Long Beach CA bans plastic bags city wide

2011-08-03T21:35:00.000-07:00

Long Beach has banned the distribution of plastic bags at grocery stores in the City. The alternative is reuseable bags. Luckily there are tons of stylish and fashionable bag options available and hip eco friendly retailers have been proactively giving these out as promotional products for at least a few years now. Imagine the brand mileage of a bag like this with your logo on it. It is destined to be reused countless times by the end-user AND is helping our environment! Click pic to see the story.

Simple 1-color imprint Swag

2011-07-10T21:54:00.000-07:00

In promo marketing industry terms a 1-color imprint is just that...a one color silk screen hit. Take note from Anthropologie's new line of retro tech gear. A simple cotton canvas pouch becomes retro cool with a vintage piece of art! It's such a simple concept but often overlooked by marketers, why settle for a simple imprint of your logo's text when you can get funky and add some character to your giveaway! Clever, Clever, Clever!! Click the laptop bag's image to view details on this product.

MyStyle.com's Hot Summer Swag...watches, watches, watches

2011-06-05T21:55:00.000-07:00

Watches, watches, watches....such a loved accessory but often overlooked for promotional campaigns. This little purple gem by TKO Watches is a "summer MUST HAVE accessory" according to MyStyle.com this May. Imagine giving the same watch as your "gift with purchase" this summer with your branded logo and promotional message on the face. I have to imagine we look at our watches several times a day...times that by the amount of years we keep our watches... and that makes the brand mileage on a watch astronomical! I actually just worked on a cool celebrity

gifting project were my client gave branded Ipod Nanos (that wasn't even the coolest part of the product launch kits) also included in the gifting was a new hot product called the HEX watch band that fits the Ipod NANO perfectly! Now that's what I call subtle marketing that's still in your face!

Earth Day Free Swag

2011-04-22T12:02:00.000-07:00

Across the US we celebrate Earth Day today! Retailers like Disney, Lowes and Starbucks are using Earth Day to promote awareness for the cause as well as encourage consumers to pop in and makes some purchases buy offering FREE incentives! Who doesn't love free?

Disney's promotion offers a FREE Eco friendly reusable tote bag for consumers that bring in five-recyclable bags. Starbucks is offering guests a free cup of Joe if you bring in your reusable cup, and Lowes is actually giving away one million sapling trees nationwide across their locations! TODAY ONLY, so go celebrate Earth Day and pick up your free swag!

Baby Swag

2011-04-10T15:16:00.000-07:00

Maybe it's the recent birth of my daughter that has me inspired and looking at baby swag or maybe this product is just super cool! Pottery Barn Kids retails a plethora of personalized products from embroidered bags and blankies to personalized furniture for children's rooms. They also now offer personalized books where your baby is the star of the story. You choose the details to fit your family from your child's name, birth date, to a local park or a pets name. You create the unique keepsake especially for your infant. Did you know that you can do this with other "adult" books? The promotional industry is capable of purchasing retail, brand name books and having them personalized with your corporate logo. They can be personalized with a simple message on the inside page OR in some cases the pages and text can actually be personalized to fit for you needs. For example if you are in the health industry and interested in creating a customized "health" book for patients, not only can we use an existing book but we can include personalized pages and information relevant to your company. Contact me for info and "happy reading!"

Branded Wine and Water Bottle Swag

2011-03-16T07:59:00.001-07:00

My favorite swag product this week is branded wine & water bottles!

One of the hottest retail fine-water brands I've seen at LA events is Bling H2O. Now, you can use this idea for inspiration and create your own luxuriously branded bottle of water or wine for your next event. It's simple you pick your bottle, it's co-branded with your personalized branded message, and "whaa..laaa" you have a fabulous signature bottle to seat on the tables of your next event. A branded bottle like this is sure to be admired as a keepsake, instead of being drank and disposed of. Contact me for me details!

Oscar 2011 Swag

2011-02-27T14:19:00.001-08:00

Los Angeles is a buzz and celebs are in full force visiting the gifting suites around town. Most suites are held at ultra-luxe hotels and the celebs cruise thru and load up on all sorts of goodies...must be nice! What's in the bags this year you ask? Of course all the usuals cosmetics, skin care, perfumes, trips, Kim Kardashians new time pieces, electronic cigarettes, and of course a chic duffle bag. Never underestimate the power of the duffel!

This years showcased bag of the Oscars is a duffel created by ful it's high tech, functional and useful! You can have this bag as it retails as sporting good stores like Dick's Sporting Goods and Sports Authority. "Wow" your clients Oscar Style and give a duffel for your next promotion!

The Hot New Swag Waterbottle for 2011

2011-02-21T20:27:00.000-08:00

Freshly back from one of the hottest product shows of the year, there is lots to report! One of my favorite "new products" for 2011, which is super innovative is this new collapsible water bottle. BPA-Free this plastic water bottle includes a ergonomic spout and carabiner clip for easy transport. Expect to see this soon at retail at your local Starbucks & Coffee Bean. If you're interested in ordering contact me for more info! To see this and other new products from the show click the link and visit "New Product for 2011".

Valentines Day Swag

2011-01-21T19:31:00.000-08:00

Valentines Day came and went but this is an adorable promotional item that will be used year round! It made the mystyle.com hot list, along with other chic product gifts from retailers like MAC, Ralph Lauren and Victoria's Secret.

In the last year I've seen an influx of cooking accessories available to promotional lines, anything from branded measuring cups, branded cutting boards, branded kitchen mitts and branded aprons. You don't have to be in the food industry to give a foodie gift. Simply tie it into a holiday like Valentines Day... think of a fun tag line like "The value our partnership is immeasurable."

I suggest to really create the "wow factor" create a set of custom measuring cups that are specific to your business for example if you are Manolo Blahnik your measuring cups could be high heels. Believe me if there were high heel measuring cup -"gift with purchases" I would be first in line to buy!

Golden Globe 2011 SWAG

2011-01-21T19:07:00.001-08:00

My sources tell me the Golden Globes 2011 Swag was FABULOUS! In Style sneaked a peak at what the celebs got this year and there was a plethora of goodies from Godiva Chocolates to Ralph Lauren's "Romance" fragrance among other thing all packaged in a Latico Leather Duffel. Latico is a very luxe and very popular bag in the promotional and corporate world, often used for high end events as fabulous keepsake gifts that are sure to be reused and kept. Keep Latico in mind for your next event! Click to check Latico's full line.

Fred Flare My Style Swag

2010-12-29T10:40:00.001-08:00

I feel like everywhere I look the trends are reporting that Fred Flare products are the hot picks for holiday! One of the hot picks on My Style.com this December for stocking stuffers is the Fred Flare Cupcake Key Covers. Adorable, your keys will be absolutely delicious sporting these little key covers.

In honor of the Fred Flare buzz I'm extending a special on my website http://www.michellekajan.com/specials specials page this month. Since Fred Flare is fairly new to the promotional industry if you purchase a minimum order of Fred Flare promo gear, you get a $100.00 AMEX Gift Certificate to enjoy for the new year, the promotion starts in January so take me up on my offer and fall in style love with Fred Flare!

Energy Band SWAG

2010-12-03T22:18:00.001-08:00

Energy Bands are the hot new product trend in the promotional gift industry. The Energy Band consists of medical grade silicone with embedded hologram disks consisting of titanium. While making no medical claims, the Energy Band is designed to enhance balance, endurance, flexibility and strength. I'm currently working on a major football bowl project and the bands will likely be making an appearance for the Samsung brand. Get you're own collectible Energy Band! These can be totally customized in color and the embedded hologram disk brightly displays your logo!

MTV 2010 Music Award Gift Swag

2010-11-10T13:17:00.001-08:00

There was tons of fabulous swag this year at the 2010 MTV Music Awards. My two favorites are the new Diddy Beats Headphones and Rusty's Wired Sweatshirt. In case you haven't heard raps elite "Diddy and Dr. Dre" came out with their own line of luxury headphones. Another sound inspired gift Rusty has launched a new line of sweatshirts with built in wiring for headphones and IPOD connection. In both case your never without your tunes. Both products are available to the promotional industry and can easily be used as a VIP gift that is sure to create some buzz!

SWAROVSKI Pen Swag

2010-10-24T22:03:00.000-07:00

What are my clients buying like hot cakes for holiday you ask? The new Swarovski "Crystalline" Pen. Filled with tiny little Swarovski crystals this pen is sure to wow this holiday season. Available in a few colors, black, white, pearlescent pink and pearlescent blue. For a couple thousand pieces you can customize the color of the crystals to your hearts desire!

Swag Trend Alert -Silly Bands

2010-10-03T19:19:00.001-07:00

The new spin on the old school rubber band, Silly Bands are the hottest trend. Kids across the world are wearing them but I was recently in NY and saw young adults sporting their silly bands on their wrists like the "new bracelet." They come packaged in a theme (the image is Justin Bieber's exclusive line of silly bands, custom made for his brand) and pop right back into shape like a normal rubber band would. This is also the hottest new product in the promotional industry as we can customize these to be any shape, letter or logo. Take inspiration for you next promo from retail and create some custom Silly Bands for your brand!

Emmy Swag Cupcakes

2010-08-31T18:34:00.001-07:00

The Emmy's just passed in La La land this week and Entertainment Tonight hosted an Emmy Party at Vibiana in Downtown Los Angeles. There were several different treats from Neutrogena hosting their famous beauty bar to goodies from Grey Goose Vodka, Cole Haan and Donna Karen to name a few. My personal favorite goody was the dessert bar hosted by The famous New York Magnolia Bakery that just opened in Los Angeles. I was recently in New York for a meeting and The Magnolia Bakery created these lovely custom cupcakes in the pic. They taste as good as they look! Click pic to link to Magnolia's website!

Reuseable post card note pad swag

2010-08-29T10:15:00.000-07:00

Leave this adorable little ceramic piece next to your desk to doodle all your little notes and easily erase them away to make room for more! Eco products are becoming more stylish and more innovative as corporations raise the bar to give gifts that show their environmental awareness side. Adorable!

Lipstick Pen

2010-07-26T13:21:00.000-07:00

This promotional swag item has been around for quite awhile now but is a staple for any female related campaign. I love that it's in trend watch for Fred Flare and advertised as a "NEW" product! This is the perfect promotional product giveaway for any cosmetic company or fashion line and can easily be imprinted with a company logo and tag line like "YOU wish you had my digit's?" It doesn't matter how old you are but if you're a female you would love to have this cute little lipstick pen in your handbag! She who has the cutest swag wins.

Pimp your nails by O.P.I.

2010-07-08T21:51:00.001-07:00

As you know I LOVE O.P.I. nail polish and have much respect for my friends over at O.P.I! Chic prints is the newest and coolest product in the nail world today. These little patches go right on top of your nail to add a little dazzle. Glam up your nails with anchors, stars, checkers, tiger, fishnet, chrome lace or skulls.

On another O.P.I. note, I'm not sure if you've seen the advertisments for the newest Shrek Movie recently released but O.P.I. partnered with Shrek to design a line of Ogarish nail colors to commemorate the release of the movie. ~Well done O.P.I...very clever!

Sex and The City...Get Carried Away VIP Party

2010-06-01T19:04:00.000-07:00

I had the honor of walking the VIP pink carpet at the "Sex and the City VIP Party" at the Shangri-La Hotel in Santa Monica, CA. Hosted by my friends over at The Party Goddess, I indulged in exclusive Skyy Vodka Martini's (named after the vixen-esq cast...I have to say the Samantha was wicked!) There was a cocktail hour and private screening of the movie...AMAZING.

The swag bags were fabulous and filled with gifts like new perfume by Paris Hilton~ Siren, yummy drinks from IZZI sparkling juice, treats from Soy Joy and Pirate Brands. Not to mention other goodies like Eco-stationary by Green Stationary, gift certificates for spa treatments and cosmetics like my favorite lip plumping gloss.... Du Wop Lip Venom. Click the image to read about the event and be sure to enter to "Win this swag" at the bottom of my blog and you can be sporting all this fab swag I picked up at the SITC VIP event!

European Swag

2010-05-22T20:09:00.000-07:00

Freshly home from traveling through Europe, I of course picked up swag in every city I stopped to commemorate my trip and each special memory I created there. It's funny as I searched and searched for unique items but as I unpack I can't help but giggle at my treasures....a "Coo Coo Clock fridge magnet" I picked up in Switzerland, a "busty figurine holding beer steins" from Germany (father's day gift) AND my music box from Paris that plays "La Vie En Rose" that I played a bit ago and reminded me of a romantic walk in the park in Paris with my hubby. My FAVORITE treasure I brought home was a tiny little dog figurine, made of German porcelain, made in 1910; picked up at a little antique shop. Who knew swag could be so special!

Pamper Me Fabulous Swag

2010-04-14T20:35:00.001-07:00

I recently attended a fantastic event called Pamper Me Fabulous in Downtown Los Angeles. I spent the day enjoying spa treatments, sipping Champagne (Thank you Barefoot Bubbly for the wine and swag wine glasses) while gossiping and shopping with my BFF's. Some of my favorite highlights at the event were getting eyelash extensions, The Container Stores display of "my dream office" and the crazy delicious treats ALL OVER the event...Oh there were painted men (you have to attend the event to get more info on that!) Ran into some of the Bad Girls from the Bad Girls Club enjoying a little "me" time. I'm happy to report they were actually sweet and nice girls ;-)

Hot Tub Time Machine Swag

2010-04-12T18:03:00.001-07:00

I just saw the #1 comedy of the week Hot Tub Time Machine and am happy to report it's super fun and I LOVED it! Guests of Mann's Village Theatre in Westwood all received a poster and pin to commemorate the movie release for launch week. Such a simple product idea it's already a cherished keepsake and for sale all over the internet by collectors. Thumbs up Marketing Department!

Clever Bar Coasters

2010-04-04T09:28:00.001-07:00

Often times clients ask me to design a clever product for a very limited budget. The under appreciated but very useful drink coaster is such a clever product and has such fun applications. There it sits at your desk, next to you all day long, while you're plugging away on your computer....how fun would it be to reach over and brake the stress by playing a quick game. I have an alcohol client who printed a map of the hot spots on Sunset Blvd. in Hollywood that carried their drink. Great branding and a useful product now that's thinking outside the box. Click the image to get more details on this game coaster set.

Virgin Airlines....Fly Girls

2010-03-27T16:00:00.001-07:00

I recently had the pleasure of chatting with Porter Gale of Virgin America Airlines. If you haven't flown their airline yet book your ticket today and take advantage of their Fabulous Fares Promotions. Virgin is the chicest airline out there and offers services like in-seat chatting, in flight WiFi and gourmet treats, not to mention their planes should be on an episode of "life styles of the rich and famous!" They also have a new show on the CW called "Fly Girls" which follows the lives of young attendants travelling from city to city in pursuit of parties and good times. Click for more info.

Keeping Up With Joneses

2010-03-14T18:59:00.001-07:00

It's March Movie Madness for me this year as I've attended several VIP screenings of new releases. One of my favorites, clever enough I felt the need to blog about was The Joneses. Opening April 16th at select theaters The Joneses takes a clever spin on marketing and the lengths brands will go to get their products into the hands of influencers. Without giving too much away the premise is a marketing firm places faux families in affluent neighborhoods and have them sport the coolest products and brands out to influence their community. The marketing landscape has changed so much with the birth of social media and TIVO and it's really not that far fetched. It is interesting to see marketers come up with new innovative ideas, the movie of course show the EXTREME of that. If your career is in marketing you should go check this film out! Other movies I enjoyed, "City Island" w/ Andy Garcia AND "El Secreto De Sus Ojos," Argentian film, subtitled and won best foreign film at the Academy Awards.

MyStyle.com chic corporate flashcards

2010-03-12T18:10:00.001-08:00

These adorable little cards made My Style.com's hot list this month. Absolutely hilarious these "office slang flash cards for dummies" are a great tool to help educate the Michael Scott's of the business world with office terminology.

It's a very simple and clever product idea that can be used and customized to any industry. It would be very simple to make flash cards for a fashion line and highlight the newest season. You could also add flash card-esq style-tips on "how to wear" this fashion for this season. Click the image to browse MyStyle's Shop It List!

Urban Oasis Cocktail Reception-Beverly Hills Hotel

2010-03-10T18:59:00.000-08:00

It was a beautiful but rainy evening overlooking the historical pool at The Beverly Hills Hotel. Guests mixed and mingled in honor of Urban Oasis a mentoring program that takes at risk youth and partners them with mentors in the community. Chanel 2's News Anchor Woman Suzanne Rico moderated a panel of AMAZING woman like Giselle Fernandez, Nancy Daniels and Caroline Styne. The Swag you ask Joico hair product, Harry Potter Movie and Frederick's of Hollywood VIP passes. No surprise to find great movie swag in this bag as One of Urban Oasis's mentoring programs partners with corporations like Warner Brothers and SONY studios. Mentees have the opportunity to visit their mentor on the job...Very cool! Click the pic for more info about Urban Oasis.

Michael Stars and Joyful Heart Swag

2010-02-25T10:05:00.001-08:00

Michael Stars and Mariska Hargitay's Joyful Heart Foundation are running a promotion to raise awareness about domestic violence. Buy a limited edition Joyful Heart Tee from Michael Stars and they give back to a victim of violence. The celeb-fashion relationship is so beautiful when used for good like in the case of Michael and Mariska ~ these two are angels. This clever little swag shirt is so stylish and cool and for such a good cause I encourage everyone to buy your tee today! Click the pics for more info and to buy. PS...in the photo Michael Stars and Mariska Hargitay.

An Evening of Beauty

2010-02-15T23:01:00.001-08:00

Tuesday Feb 9Th, Fred Segal Santa Monica opened it's doors for a VIP reception of ladies to hear a professional panel of experts: Robin Coe Hutchings-founder of Studio Beauty Mix at Fred Segal, Nicole Ostoya-CEO Studio Beauty Mix at Fred Segal, Stephanie Johnson-CEO Stephanie Johnson, Lolita Carrico-founder and CEO of mygloss.com (also founder of Modern Mom). It was inspiring to hear each of their stories and how smart, happy and goal oriented each of these ladies were to follow their dreams and find successes with each of their prospective businesses. Upon leaving we were gifted a fabulous beauty swag bag filled with all types of goodies. Stila lips gloss, a gift certificate to the fragrance bar to create our own signature perfumes, Lip 20 (luxe lip therapy), Orlane skin cream. Click image to browse Studio Beauty Mix!

Grammy 2010 SWAG

2010-02-07T11:59:00.001-08:00

The 2010 Grammy's just passed and the hottest and most innovative piece of swag this year was the I360 Infused Hat Beanie HANDS DOWN. Who received these you ask? My sources report.... Beyonce, Lady Gaga, The Black Eyed Peas & Pink to name a few! Also available in a head band and regular Beanie all the cool kids are hooking up their Ipods and rocking out to the tunes of the 2010 Grammy winners.

Spago, Beverly Hills - Dine LA

2010-01-27T21:24:00.001-08:00

I'm very excited to report a very special promotion going on at Spago Beverly Hills. One of my favorite restaurants, Spago is hosting "Dine LA" which is a Prix Fixe menu filled with amazing dishes that I'm told are not regularly on the menu. A portion of the proceeds go to Los Angeles Charities. Must try the pomegranate-orange martini AND the Ahi Tuna Cones....to die for (not on the menu, you have to ask for them) AND it's always a pleasure to see Wolfgang. Click pic for more info.

Urban Oasis Cocktail Reception-Beverly Hills Hotel, Your Invited!

2010-01-20T22:26:00.000-08:00

VIP Women's Event and Cocktail Reception at the Beverly Hills Hotel "Urban Oasis," moderated by my friend and Channel 2 Anchor Suzanne Rico. Great sponsors means great swagbags, see you there!

Oscar...Emmy...MTV Awards ....Oh My!

2010-01-19T17:58:00.000-08:00

I just came from a huge swag-product con- vention in Las Vegas and am excited to report there is some great new stuff out for 2010. It seems like product manufacturers stepped up there game in 2010 to compete and we the consumer have LUCKED out! To see my photo diary of all the new swag click the images. I wanted to high light one of my favorite manufacturers who is behind the scenes designing and hand manufacturing some of Hollywood's most famous swag RS OWENS. RS OWENS IS responsible for making uber luxurious awards like THE OSCARS, THE Emmy's, THE MTV MUSIC AWARDS & THE AMERICAN IDOL awards to name a few. Think I'm joking? Check out these pics...these ARE the real deal.

67th Annual Golden Globe Swag

2010-01-17T15:19:00.000-08:00

La la land is buzzing as tonight is the 67th Annual Golden Globes rain or shine (it's raining FYI.) The big suites this year: HBO's luxury lounge, GBK "Giving Back Lounge", Kari Feinstein's Style Lounge, Access Hollywood's "Stuff You Must" Lounge, The Boom Boom Baby Room and The Think PR 3rd Annual Pre Sundance Gifting Suite.

A highlight at the Access Hollywood Lounge"Stuff You Must" was the CVS Reinventing Beauty Bar where celebs like Vanessa Hudgens, Stacy Keibler & Rumor Wilson, indulged and walked away with this swag bag full of skin care goodies!

Sundance Swag News....Per Vanity Fair

2010-01-09T22:37:00.001-08:00

According to a Vanity Fair article by Jessica Flint, there is a Pre-Sundance Swag Suite in LA at the W Hotel to prepare celebrities for the main event in Park City, Utah. Where are the cool kids hanging out while in Park City you ask? Oakley's "Learn to Ride Event", Village at the Yard, FredSegalfun.com Style Lounge, and the T-Mobile Diner. New this year will be the Sephora Gifting Lounge as well as Nintendo's going to have a lounge. Click the VF logo to read the entire article!

Hello 2010! Hot Tonight...Not Tonight

2010-01-02T10:02:00.001-08:00

2009 was an amazing year and flashed by with the blink of an eye. Looking towards the future my goal as your swag correspondent is to show you what's hottt and of course what's NOT. Every married gal in the know needs to invest in a pair of Mary Green's reversible "Hot tonight/ Not Tonight" luxurious eye shades. According to Vanity Fair Italy "Mary Green IS the queen of lingerie", would you question the queen? Another brilliant marketing idea is to create a like concept for your brand with your own "personalized messages," so easy...yet so creative!"

Swagalicious December at Sephora

2009-12-13T20:57:00.001-08:00

December at Sephora is swagalicious, there is a ton of free swag giveaways and FREE gift with purchases. Givenchy, Stella Mccartney, Harajuku, Dolce and Gabana, Michael Kors, Pucci, Yves Saint Laurent, Vera Wang, Versace, Jean Paul Gaultier, Bulgari, Ralph Lauren & Marc Jacobs to name a few! Click the pic for more details!

Bra Swag...I'm not kidding!

2009-12-11T23:46:00.001-08:00

I have some sexy-fun "ladies only" swag to report! Called the RACKTRAP...
This convienent little pocket fits in your bra and is perfect for a night on the town. Discreet and fashionable (and only $8 bucks) it's an easy "hands free" way to carry your license, a credit card and some cash to the club. It's made of Hypo Allergenic poly material and is available in black and gold. Click the pic for more details!

American Music Award Swag

2009-12-07T22:28:00.001-08:00

The American Music Awards recently took place at the famous Downtown LA Live. The Downtown area was jumping with The Lakers playing at The Staple Center and Super Stars performing across the street like Lady Gaga, Beyonce and The Black Eyed Peas. Over at the Luxury Lounge rock stars indulged the rock star lifestyle by picking up amazing swag gifts like PlayStation3 prize packs, Vivitar DVR, Rock Revival Jeans, Nokia Twist Phones and American Red Cross T's and Key chains. Click the picture to read the full story about performances and awards!

Shecky's Girls Night Out- LA/ Dec. 9th...You're Invited

2009-11-23T20:58:00.001-08:00

Shecky's Girls Night Out is next week and all you need to do is click the image to RSVP! My personal invite to you, I am your swag correspondent and I highly recommend attending this Shecky's. This is the closest you will get to being a true tastemaker, as this event is looking for the chicest girls in every city to use and become fans of the swag they walk away with. It will be an evening of cocktails, shopping and lots of fabulous SWAG. Feel like a celebrity at the Shecky's swag lounge while mixing and mingling with "the girls!" Tons of fantastic sponsors will be in the house pampering and spoiling guests like "Cheap and Chic Clothing", "B. Boheme Jewelry" & "Contraband Hats". See you there, Fashionistas!

2009-11-22T21:52:00.001-08:00

The Lakers game this evening was Off The Hook! The stage was set with The American Music Awards going on across the street. Only in Los Angeles can you go to a basketball game and catch mega stars like the The Black Eyed Peas and Jay Z drop in. During a time out Will and Fergie pumped up the Lakers fans with a little "I got a feeling...that tonight's gonna be a good night...!"

The Lakers were in rare form with Kobe Bryant making a record shot from behind the basket and Shannon Brown's insane jump shots. It was also Chick Hearn night and to Commemorate The Lakers favorite Sportscaster The Lakers gave away exclusive "Chick Hearn Swag". I received a Lakers Jersey with the commemorative Hearn logo on the back which i will wear with pride....I love LA!

Stepping Up In The City-Wolfgangs Pucks VIP lounge at The Pacific Design Center

2009-11-19T21:29:00.001-08:00

The Pacific Design Center was humming this last Wednesday with the chit chat of dynamic ladies connecting from all industries. All in the name of charity (Step Up Womans Network), The Celebrity Hostess Committee Members Lisa Ling, Stacy Keibler, Tamara Camp, Liz Dennery Sanders, Joanie Dodds, Jennifer Egan, Aimee Garcia and Leslie Ann Warren raised their glasses in honor of girl power.

The stage was set at Wolfgang Pucks ultra chic and exclusive VIP space at The Design Center. More like a fashion show, guests were dressed to ready to walk the runway. Equally impressive were the swag bags of course. The Luxe bags housed products from brands like Piki, Napoleon Perdis, OPI and Stila Cosmetics.

SWAG Winners for the evening:
-Ann Taylor luxe cashmere-silk scarf and leopard USB
-The uber fab and newly revamped Caboodles make-up carrier bag (I can't wait to travel and load this carrier up! It looks like a handbag filled with spaces for all my makeup brushes and cosmetics).
-Sole Mates High Heelers: these are adapters for your heels so you don't ruin them and gives your heels coverage and flexibility to walk on anything from grass to cobblestones. OMG, why didn't I think of that.
-Gift Certificate to Beverly Hills Plastic Surgery where Dr. Chiu works his magic on LA's loveliest!

-And last but not least 949 Magazine...what all the cools girls read!

Free Lucky Magazine Swag

2009-11-02T18:45:00.001-08:00

I have free swag to report!
This month if you subscribe to Lucky Magazine you will recieve some fab swag, "a gift with purchase handbag." Black with metal trimmings and drawstring closure this hand bag is a must have for the "on the go...fashionista!" Also, enter this months sweepstakes to win sexy cover girl Carrie Underwoods glam outfit and $3200. bucks in other swag gifts. Click pic for the full scoop.

Betsy Bloomingdales Couture Swag

2009-10-28T20:13:00.001-07:00

It's been a busy week in swag and Thursday night is the new Friday! Fashionista Betsy Bloomingdale's will be opening her personal couture closet to the FIDM museum this month and an event was held this evening to commemorate the exhibit. This evenings festivites took place on the 2nd floor of the Posh Century City Bloomingdale's. While guests mixed and mingled exclusive "Betsy Swag" was sold with the proceeds going to help The Fashion Institute. My favorites of the Betsy swag were the "High Style Catalog" A 52 page exhibition catalogue filled with historical images and corresponding croquis of Mrs. Bloomingdale's fashions. It also includes a biographical essay. The catalogue highlights full color photos of the Haute Couture collection featured in the exhibition. Authored by Co-Curators Kevin Jones and Christina Johnson; AND the limited edition "Betsy Bag" with a handmade flower of silk duppione and iridescent taffeta. The embroidered floral design was created by Olivia Lopez. Shop your own Betsy Swag!

Maria Shrivers Womans Conference

2009-10-20T19:04:00.001-07:00

Where do I begin, First Lady Maria Shriver, Katie Couric, Madeleine Albright, Ariana Huffington, Alicia Keys, Tipper Gore; all dynamic woman and all speakers at the event. Inspirational is the only adjective to describe what took place under the roof at the Long Beach Convention Center this last Monday and Tuesday. Talk about swag when ladies weren't busy in their prospective sessions learning how to take over the world, they were mixing and mingling on the trade floor with brands like Target, Mattel and Lean Cuisine. The trade floor looked more like a scene out of Aladdin with charming Moroccan tents scattered about. Mattel had lovely models walking about dressed like actual Barbies in ballroom gowns. Target's booth, one of the busiest replicated a chic VIP section of a club in their modern red and white; while woman got pampered to free manicures and make-overs. Quote of the event "There is a special place in hell for woman that don't help other woman!" unbelievably- Madeleine Albright
(about the pic....Yes, It's Sir Richard Branson....sometimes I have to smile at my awesome life ;-)

Delicious Marciano Swag

2009-10-16T16:26:00.001-07:00

Yummy and adorable....check out this delicious little Marciano Stiletto! So cute I didn't want to eat it. There is something very basic and fun that appeals to me about custom chocolate. Of course it's delicious and I want to devour it immediately but it's often overlooked. It is literally the most inexpensive way to add an incredible classy touch to any event. A piece of custom chocolate like this is sure to create a buzz and leave an impression. You notice as badly as I love chocolate this stiletto is on the "do not eat list!"

2009-10-12T20:58:00.001-07:00

I was lucky enough to be a VIP guest at a once a year event at The Petersen Automotive Museum. Once a year The Petersen opens what is known as "The Vault" which is The Petersen Families personal collection of exclusive and luxurious cars. Deep below the Museum in the vault, members oooh'd and ahhh'd at the one of a kind cars from automotive past. Some owned by movie stars, others straight out of famous movies like "The Grinch" (Whoville cars), and some just out of this world. Equally cool was the Petersen Swag Store located on the bottom floor of the museum. Click the image to browse the clever ideas geared toward a very specific niche....MEN! Enough swag to make a grown man giggle!

Club Monaco Swag

2009-10-09T11:50:00.001-07:00

Club Monaco hosted an exclusive event this last Thursday night at their chic Beverly Hills Boutique. Of course the champagne and hor' dourves flowed and special guest Laurie Graham , stylist to the stars came out and spoke on how to properly dress our bodies and how to stand out as a woman in the business world day without losing your femininity.
The swag you ask? At the event we were all give a fantatisic new wrap bracelet to the Club Monaco jewelry line. Inspired by the uber luxury Chan Luu wrap bracelets it's simply brilliant how trends trickle down.
Tip of the day: no need to reinvent the wheel, look to trends that are popular and use them for inspiration. Don't copy them, instead make them your own.

"Sweet Treat" Daily Candy Swag

2009-10-03T14:54:00.001-07:00

Daily Candy,

is a fashionista's "must have"
newsletter full of gems of advice, style trends and deals! This adorable little umbrellas is swagalicous in true Daily Candy Fashion. If you've ever been to the site then you know their brand is famous for their little cartoon candies and adorable little girlie art. Though, the demographic for Daily Candy is woman of all ages I think the graphics just make us all a little happier and feel a little girlier. Back to the swag this custom umbrella is covered in candy and has a custom hang tag that reads "Style, culture, Fun...Daily Candy's got you covered" hence the umbrella...which keeps you covered. Simple, clever and fun...Daily Candy.

Chloe' Salon Event Hosted by Nicki Hilton

2009-10-01T22:02:00.000-07:00

October is off to a fantastic start if swag has anything to do with it! I just came from a fabulous event at the new Chloe' store on Melrose, hosted by Nicki Hilton. Paris and the Hilton Parents also made a surprise appearance. The champagne flowed as guests shopped under the stars, it really was a perfect 80 degree LA evening.

The gift bags were faaabulous, with a Chloe' fragrance sampler and an adorable Gift With Purchase clutch. The GWP clutch is very high end in their signature "Chloe light pink" color with a suddle debossed Chloe' logo.

Chloe's new winter line is lovely. Tall, skinny super models sashayed around the store showcasing the new line. You can check it out at www.chloe.com!

"All American Conference SWAG"

2009-09-22T21:15:00.001-07:00

Having just come back from a 3-day long conference, I'm excited to report about the extra touches that add value to an event like this. The theme was Americana 50's style. It started at check in when I received a branded notebook with the my itinerary for the 3-days neatly printed on the first pages along with a map, event tickets and other special instructions. At the end of a long day I was excited to find a gift bag dropped in my hotel room full of hotel stay "essentials" like snacks, a hoody sweatshirt, other meeting tools, and a branded watch to commemorate the event. Everything of course consistent in the Americana theme and branded with the signature event logo. Other touches worth mentioning were the "image" pillows scattered atop the club like couches. The cocktail hour was staged as a chic club like lounge with white modern couches and end tables. There were also light up beer steins, necklaces and napkins. Take notes from the pros and add that extra "wow" touch whenever possible to leave a lasting impression on your guests. Marketing 101...be consistent with your brand.

"Your villa or mine?" O.P.I. Swag

2009-09-16T21:22:00.000-07:00

Today I had the pleasure of meeting beauty royalty. Does "The First Lady of Nail Polish" ring a bell? If not then you really need to crawl out from under that rock and pick up any celeb mag and you will understand the brand icon responsible for creating "Vodka & Caviar", "Mucho Dinero" and my favorite "Your Villa or Mine?"

Suzi Weiss-Fischmann, Executive VP of O.P.I. has found their niche and has made O.P.I. a part of beauty pop-culture. It's amazing to know that each color is inspired and made with so much love and thought, overseen and named by Suzi herself.

This blog is dedicated of course to the O.P.I. swag bag and team, but I also wanted to spread the Suzi-word as her words really touched me. Her advice was simple, number one is ALWAYS your customer, always continue to grow your brand and never quit striving for the "wow" factor. Also, invest in good Public Relations professional to help manage your brand. Side note: You must paint your tooties this fall with the new "Espana" collection, fabulous!

Daytime Emmy Swag Bags

2009-09-03T11:34:00.001-07:00

September is all about the 36th Annual Daytime Emmy Awards and the swag I'm happy to report was fabulous! Including Inspirational T-Shirts from Chewylou Designs, Bags by Vera Bradley and couture doggy gear by Holly McClain. I want to highlight the Doggy Swag this entry because it is a super hot trend for promotional swag giving. There are several stock doggy leashes, collars, bags and poo bag dispensers available in the promotional industry ready to be imprinted with your corporate logo. This is such a fantastic gift giveaway because we are such a pup-crazed nation; giving such a gift creates a personal feeling with the end-user and sure to be used often! Click the pic for the full scoop at soapcentral.com.

Justice Ball La La Land

2009-08-28T22:40:00.001-07:00

The Justice Ball is the hottest event in July. The Justice Ball benefits The House of Bet Tzedek. The House of Bet Tzedek provides free legal and social services for Los Angeles most vulnerable residents. The swag bags of course where fantastic filled with goodies from OPI and other sponsors. I want to dedicate this entry to the super star entertainment of the evening DJ AM who sadly just passed away. It's a sad day when such a popular young person leaves us so suddenly. RIP DJ AM.

WWE Summer Slam 2009 Red Carpet Party

2009-08-26T22:06:00.001-07:00

The WWE kicked off their "Summer Slam Weekend" with a VIP red carpet party at hot spot H-Wood in Hollywood. Celebs from across the industry came to show support for the wrestling world and raise awareness for Nancy O'Dells charity "Betty's Battle" (raising awareness for ALS-Lou Gehrig's Disease.) The swag bags were filled with all types of goodies from Big Sexy Hair Spray samples to $25.00 gift cards to GameWorks. Note the lovely branded bag AKA: promotional product! About the pics...My BFF Roudy Roddy Piper, Vern Troyer, and of course the coveted WWE swag bag!

MyStyle.com chic laptops

2009-08-16T13:55:00.001-07:00

The must have product of the week according to MyStyle.com is a Custom Vivienne Tam HP laptop clutch. As you know I often pull inspiration from products at retail and one of my favorites are the laptop skins. This is an easy way to achieve a similar form of customization to your laptop while advertising your brand (see Vitamin Water Skin). This is also a useful promotional product and has great mileage! Click the red laptop to read about the Vivienne Tam HP laptop clutch available at Neimans.

Win some swag from the show MONK

2009-08-11T23:04:00.001-07:00

The show MONK is celebrating the beginning of it's last season with a promotional bang! Click the pic to go to movieweb.com and earn your chance to win branded MONK T-shirts, mugs, hats & DVDs of old episodes. I don't have to tell you an online sweepstakes is a fabulous way to encourage fans to call to action. It's also a great way to create a buzz and get people excited about and old show that's now in it's 19th and final Season. That been said these gifts will be commemorative and hold value long after the show has retired.

Blink 182 & T-Mobile Live the Rock Life

2009-08-05T21:55:00.001-07:00

Blink 182 and T-Mobile have partnered up for their "Live the Rock Life" sweepstakes and it's AWESOME! If your a Blink Fan then now is your chance to win 20K in cash, A FIRST class trip to LA with your fav 5, Six T-Mobile SideKick LX phones and much much more! Click the pic to browse some of the T-Mobile swag to commemorate this partnership and to see the concert schedule. Sign up today to

"Live the Rock Life" with Blink!

MyStyle.com chic "I'm savin' for new shoes!" piggy bank

2009-08-02T20:55:00.000-07:00

OMG this is my favorite piggy bank EVER!!! On the "MyStyle Shop It List" for August this little swag treasure is very clever. Available with several different "themes" inspired to get you to save for your favorite "must haves!" My favorite, of course and pick for this weeks blog is the "I'm savin' for a new pair of shoes" bank. With retro graphics it's an easy way to make an ordinary product very clever, NEW and trendy to a different target market. Consider using images and clever slogans to add value to your merchandising campaign. Fabulous!

Hollywood Mom's Swag Bag

2009-07-10T18:53:00.001-07:00

Sooooooooooooooooooooooooooo Cool!

"Hollywood Mom's Swag Bag" event is a VIP event that honors all of Hollywood's newest mommies. These movies stars receive a luxury gift bag with the coolest swag in the baby category. This years event honored: Halle Barry - Brooke Shields - Reese Witherspoon - Julia Louis Dreyfuss - Jada Pinkett Smith - Samantha Harris - Jamie Pressley and Tori Spelling. Celebs walked away with a ton of a goodies and of course I always love to point out the promotional products. Eco-bag provided by "How Green Is Your Bag.com" and Designer T-Shirts by "Chewy Loud Designs.com." LOVE THESE...

Transformers Movie Swag

2009-07-08T22:49:00.001-07:00

My quaint little neighborhood in Los Angeles, Westwood Village recently set the stage for the movie premier of Transformers the Movie. The red carpet was rolled out and a who's who list of celebrities (Shia, Megan & Josh) sashayed their way into Mann's Village theater. Guests of the movie received their very own parting piece of Transformer swag. A custom comic book, sponsored by KMart played out scenes from the new movie. Inside the comic book is promotional coupons from KMart. Click the image to see YouTube footage compliments of HollywoodScoop.com. In case your wondering, I give it a big "two thumbs up" & would like to go on record stating that Bubblebee's still my fav Transformer! ;-)

4th of July SWAG Parade-Park City

2009-07-06T22:02:00.001-07:00

This 4th of July I headed up to Park City Utah for some fun and nature. Every year PC puts on a 4th of July Celebration that is crazy small- town-quaint- fun.

One of the highlights is their 4th of July Parade where locals dress up and parade down the "nostalgic" Main Street. I noticed something maybe I never paid attention to before but the parade was filled with product placement and SWAG giveaways. I walked away with a promotional Park City "locals only" VIP CARD which is good for discounts at business across the city. Click the images to link to the launch site for the Locals card and read about the fantastic promotions offered. This is a very clever inexpensive way to rally up local business and introduce business to the locals and tourist.

Dodger & KABC Radio Swag

2009-06-29T22:17:00.001-07:00

KABC Talk Radio is a big sponsor of The Dodgers Baseball Team. The Dodgers recently hosted their special "Retro" night where the players dressed up in old baseball gear and the fans received a free retro radio. Talk about a clever, outside of the box promotion that "wow's!"

Michael Jackson Swag

2009-06-27T22:11:00.001-07:00

As I sat on my balcony watching the helicopters hover over UCLA for word about Michael, I thought back to the early 1980's. Guilty of wearing the glitter glove, I had the jacket and I even sported the "Thriller Album T-shirt and purse."I couldn't help but think back at how cool I was and how cool that swag was. I thought it only fitting to honor Michael with this swag blog and report on how his retro swag has always been a priceless collectible in my heart. Click the image to read a CNN report about reports of the demand on Michael collectibles on the rise. My heart is sad and at a loss for words for the king of pop from my era.

Free SEGA Swag

2009-06-24T22:15:00.001-07:00

Sega is running a fantastic online promotion "Free Swag Friday's" where they gift a goody basket full of swag collectibles from promotional bags, custom magnets, lip balm, a key ring, a game of course and other various goodies. You must log in and follow the action on Twitter during a certain time on Fridays to enter to win. Social marketing resources are the way of the future and it's exciting to see brands conform to changing times. Click the image to enter to win.

Luxury Notepads-Angeleno Magazine

2009-06-20T14:17:00.001-07:00

I'm always searching for new hot product "swag" trends and this post is compliments of Angeleno Magazine-Modern Luxury. These Designer notepads are available with the most adorable graphics and are environmentally friendly. Printed on recycled paper with soy based inks they are a fabulous buy for just $12. Available at LindaandHarriett.com; click the image to read the blog post at Modern Luxury. Often times I encourage my clients to "think outside of the box" when creating their own promotional products. For example it would be very simple to spice up your corporate notepads by adding fun designs and graphics like these designer notepads. I can also report of a new product to the promotional market which I just learned about, "Elephant Poo Paper." I kid you not someone figured out a way to recycle the poo of elephants and make paper out of it. You can read the funny details at http://www.poopoopaper.com/.
-Enjoy

Laker SWAG-DEMONIUM

2009-06-17T21:49:00.001-07:00

The Los Angeles Lakers, winners of The NBA Championships have made their city proud! There is a bond we Angelenos share that runs deep and that's our love for our Lakers Team.

That been said husbands across the city (mine included) are running to get their Championship-swag. Nearly 1/2 a million people showed up today downtown to cheer on our champions at the Lakers Parade. A sea of purple and gold it's unbelievable the amount of Laker-Gear represented (AKA: promotional products!) These products are priceless to their end-users because of the significance behind the logo they represent. Congrat Lakers!

Sports Club LA "Sporty Soiree" VIP Fitness Event

2009-06-14T17:53:00.001-07:00

Sports Club LA, the premier athletic club in Los Angeles hosted a private event "Sporty Soiree." Guests mingled for a bit then attended private fitness classes from Los Angeles top instructors. After the fitness came our complimentary smoothies and swag bags. The Swagbags consisted of a frosted branded "Sports Club LA-bag." Inside each bag was an array of goodies from sponsors like: Luna Bars, PoP chips, Activate premium vitamin water, Sweet Spot on-the-go wipes, and a complimentary week-gift certificate to Sports Club LA.
My FAVORITE gift was a re-usable foldable tote compliments of VIV Magazine. VIVMAG online in case you don't know is a a fabulous "all digital" premier luxury magazine. I was lucky enough to meet Editor in Chief Anne Russell (who was also editor at a little Magazine called Shape). Anne was nice enough to tell me about VIV MAG and how it is the first magazine to launch completely paper-less and truly all digital. She also explained me to because VIVMAG is all digital there are creative capabilities not available to our traditional paper magazines. I encourage you to check out what all the buzz is about at http://www.vivmag.com/.

Inspiration Awards-Beverly Hills

2009-06-08T10:55:00.000-07:00

The Inspiration Awards was a fabulous event held at The Beverly Wilshire Hotel (where Pretty Woman was filmed.) This years VIP honorees were Marcia Cross (AKA: Bree from Desperate Housewives), Lisa Ling (Journalist) & Lauren Zalanick (President of NBC Universal Women and Lifestyle Entertainment-Bravo & Lifestyle networks.) There was an array of celebs at the event (Larry King, Tori Spelling & Aisha Tyler to name a few) who came out in full force in support of Step Ups efforts and in support of the various sponsors to raise money for their fantastic philanthropic programs for underprivileged girls & for the fight for Cervical Cancer in Woman.
The events message was Motivation, Girl power and Inspiration! Congrats to the honorees! The Swag Bags were just as fab with sponsors like The Container Store, Dermalogica, LoLLIA, ARCADE, Fellice Keller Productions, bhps-Cosmetic Surgery Center & Tibetan Sparkling Tea. My favorite product in the swag bag was the keepsake logoed USB from Fellice Keller Productions that had a complementary movie downloaded on it. I plan to wipe out the movie and reuse the USB all the time, great mileage piece! I encourage you to do your part and help support these causes, "every penny helps!"
Click the images to visit the charities websites directly & please consider making a donation!

E3-Swag....Video Gamers Heaven

2009-06-05T19:40:00.000-07:00

I was lucky enough to attend this years Electronic Entertainment Expo AKA: E3 and it blew my mind. I'm not what you would call a gamer by any stretch of the imagination but was so impressed with the technology of video games and the evolution of video home entertainment. There was a plethora of swag to report at this event T-shirts, guitar picks, blow up gaming pieces, thong panties and posters! In case you didn't know GAMING SWAG is a very hot commodity and very much a "collectible-item". How do I know you ask? Well click the image to view a listing on Craigslist where a fellow guest of E3 is selling all of the collectibles he picked up at the show! Point: "Never underestimate the power of the swag!"

Boca Luxe Hotel Swag

2009-06-01T19:27:00.000-07:00

This is such a fabulous idea! This product idea is actually an invitation meant to be mailed. A ceramic tile COASTER with an image imprinted on it, this coaster comes packaged in it's own little envelope. This swag has great mileage as it sits on your desk all day long, taking you away to day dreams at the beach at the ultra luxurious Boca Raton Resort and Club. Spruce up your event invitations with a swag product!

The Ellen Show SWAG

2009-05-25T21:00:00.001-07:00

I'm all about funny and really enjoyed this little swag-gift.! If you don't know, The Ellen Show is very fun and clever. Keeping in theme with the show I came across this absolutely hilarious swag gift that Ellen gave out recently. Packaged in a white satin pouch was the sleep eye mask set. The satin pouch had "The Ellen Show logo" printed on the front, and the mask had an image of Ellen's eye's on the outside. So when you wear this of course it gives you the funny goo...goo Ellen eyes! This is taking an ordinary product and making it extraordinary by adding an image and a logo.

Nine Inch Nails & Janes Addiction Show SWAG

2009-05-21T20:54:00.001-07:00

Only in LA can you zip down the 405 to catch a ROCK concert in the OC on a week night! Nine Inch Nails and Janes Addiction rocked the Verizon Amphitheater in true ROCKSTAR style. Usual rock concert swag to report from the T-shirts to branded picks (I think Dave Navarro blew me a kiss and winked at me OMG...OMG...OMG ;-). The real promotion was by the venue Verizon Amphitheater, they had these huge screens and in between sets the screens prompted you to text the number and you could instantly post your personalized message right there in front of the whole crowd...AND enter to win a new phone. Brilliant!

Click to read how awesome the show was according to the LA TIMES.

Montage Beverly Hills-Free Pucci Sunwear Swag

2009-05-18T12:48:00.001-07:00

OMG, really!! When I heard about this I thought to myself, now that is a fabulous promotion!! It seems one of the new pool side amenities compliments of the Beverly Hills Montage are "Couture Loaner Shades." In addition to the designer sunglasses the Montage is also giving free foot messages and free smoothies.

Now I don't have to be a spelling bee winner to spell out what fantastic mileage a promotion like this has for both the Montage and Pucci. In hard times, brands need to think outside the box for more grass roots approaches to marketing. "See you pool-side at the Montage, I'll be the one wearing the Pucci SWAG!"

Self Help SWAG: The Brand Of You

2009-05-16T17:18:00.001-07:00

In this months issue of Dialogues Magazine there is a wonderful article about the importance of "branding yourself" aka: swagging yourself. It's no longer just the big corporations marketing themselves but to be competitive in the job market no matter what your profession is, it is extremely important to build a brand for yourself OF yourself. Your brand should be a window to your skills for outsiders, it can be an online portfolio of projects or professional reel showing off your talents. It's crucial to know marketing trends and to stay competitive in all marketing scenarios!

The Grove Fashion Show

2009-05-14T17:44:00.001-07:00

The weather was delightful this evening for The Grove's debut Fashion Show at Barney's Coop. I was actually having dinner with friends when the outdoor party started and models start sashaying their way down the catwalk. Click the image to read who debuted at the show and to see images. I report the swag and found my opportunity at the Concierge counter of The Grove LA, with my exclusive offer from the Grove and AMEX to have my very own Amex-Grove Card! Consider a image-music download card for your next promotion, same concept but the image card has great imprint capabilities and brand mileage.

Birthday SWAG

2009-05-12T21:59:00.000-07:00

Having just celebrated my Birthday at "the happiest place on earth," I'm happy to report they have a promotion going on right now that's "out of this world." In 2009 every person registered at disney.com gets into the park for FREE. Such a clever promotion, as I walked Disneyland it occur to me that thousands of people and I share the same birthday. Like me all of these people had a group with them (who were not free of course) but OMG how smart of a promotion is that...your not going to go by yourself! Aside from that I received a birthday swag keepsake pin that Said "Happy Birthday Michelle!"

MyStyle.com chic swagable pillows

2009-05-10T22:46:00.001-07:00

This weeks post is plucked from the MyStyle.com shop-it-list. I take project inspiration myself often from retail and this pillow is available from CB2. This pillow makes for fantastic branded SWAG. I recommend adding value to your club events and VIP areas with your own personalized message. "Get Creative & add your signature SWAG stamp to every event!"

FIDM Alumni Magazine Write Up

2009-05-05T16:49:00.001-07:00

I'm very excited to have been included in this months issue of "Dialogues Magazine"-Fashion Institue Magazine. Of course my write up is all about my career in SWAG...an often overlooked yet very important part of any marketing campaign. I've been invited on a few different occasions to speak about SWAG and swag trends at corporate events. This is a service I'm happy to offer (I love shop-talk) ask me for more details!

Euro SWAG

2009-05-05T16:08:00.001-07:00

Anytime your traveling, you are responsible at some level to pick up a gift or gifts for those special people. It's no surprise that any gift that has a logo on it IS indeed a promotional product...no matter which state or country your visiting.

A few little impressive SWAG pieces I thought to write about just coming back from travelling in Europe was actually given out on my Swiss Air flight. Swiss Air flight attendants passed to all the children on our flight little branded Swiss Air puzzles and finger puppets to keep them entertained during our long flight. Adults on our flight were treated to swag socks, blankies and pillows. Swiss Air like many airlines also offers a rewards program where you can redeem your points for branded SWAG products. Swiss Air has a very impressive company store I encourage you to browse it for swag inspiration and remember "Smart Companies Sell their SWAG through REWARD PROGRAMS." Click the link to view the Swiss Air Online Store.

FIDM Los Angeles - My Big Speech

2009-04-05T13:22:00.001-07:00

This week was orientation for the newest class of future grad's from The Fashion Institutes's Los Angeles Campus. Being an Alumni I was invited to speak to a few hundred people (no pressure, right!) My speech went off without a hitch and the audience seemly approved of my advice and giggled at my stories of trials an tribulations as a student myself (ha ha...little do they know).

While waiting, I was excited to see each of the students receive their first official "FIDM" branded SWAG gift. I have to say for a second it took me back to my first day of school. This would be "THE BOOK" that would organize my life for the next year. With this single notebook FIDM instructors would teach me to organize my life by using a dated notebook, and become the organization freakazoid I am today!

Though a lot has changed in the 10 years since I roamed the halls of FIDM the notebook is still a staple. It has had a face lift (see image), but the inside still holds the same value.

I dedicate this post to the FIDM Notebook...."Thank you FIDM notebook!"

IFC Swag promotion with Star Magazine

2009-04-02T21:53:00.001-07:00

Independent Film Channel and Star Magazine are currently holding a SWAG bag promotion. Enter to win at Star Magazine.com ASAP as the bag is full of an array of fab products not to mention the branded IFC keepsake bag! If you want to create a SWAG promotion like the IFC/Star Mag. promo contact me as I can help you source a branded bag like the one in the image.

"So FabuLuxe- Charity event"

2009-03-28T12:52:00.001-07:00

When "So FabuLuxe" has an event it is "SO FABULOUS!" FabuLuxe just hosted their "Shoe Party for Charity ~ Fab Swag Gifts are a Shoe In!" The proceeds went to benefit {The Painted Turtle} a camp for seriously ill children. It is also the only multi-disease camp and family care center of its kind on the West Coast. The "swag gift" was chic and oh-so-FabuLuxe take-out box, covered with a pink marabou feather boa and filled with a pink organza bag presented with a silver shoe charm. FabuLuxe is a couture event design boutique. Friend and owner Rachelle Jones specializes in delivering the FAB-FACTOR to events with her signature invitations and event decor. If you'd like some FabuLuxe Swag for your next event, ask me for more details!

"SOIREE DU CHOCOLAT & WINE"

2009-03-22T23:20:00.001-07:00

I love entertaining and recently hosted a fabulous event at my home in West Los Angeles. Friend and colleague Ruby Dichirico-"Catering Coordinator Extraordinaire" for City Kitchen and Urban Palate, coordinated the festivities by inviting one of her chefs to come in and to teach our party "The Art of cooking Chocolate with SPICE." As the wine flowed so did the array of gourmet samples that Ruby & Chef Jessica brought in for our tasting pleasure. Chef Jessica did a demonstration and taught our group about the different chili's and other freshly ground spices and how they could be used to add flavor to our sweets like chocolate and fresh whipped cream. The swag gift of the evening was the branded wine pourers. If you'd like to have an event like this please email me and I would be happy to refer Ruby and her team to you. PS...The event was a huge success and my fav delectable was the "Chai White Chocolate!"....Divine!

Earth Day Promotions...:"April 22nd"

2009-03-19T21:29:00.000-07:00

I was so excited to receive a light bulb conservation kit compliments of the Los Angeles Department of Water and Power. My clever little Eco-swag came in a reuseable Eco-bag and included energy efficient light bulbs as well as some collateral on how to conserve energy. There is now an assortment of conservation kits available that you can easily have branded for promotions. Make a statement with this gift as well as spread awareness. With Earth Day next month, it's the perfect time to get started on your Green-Promotion.

My Style March "Must Have" -Memo Mug

2009-03-09T15:14:00.001-07:00

Can't remember all your tasks for the day? Then you need the memo-mug! This product can be imprinted with your logo and then you can write on the glass mug or tumbler; then erase when you are done with each task. A mini pencil with eraser is included. This product would make a fantastic promotion. You could easily write the important details on the mug and use it like as an invitation. If you are having a winter event you can fill it with a cocoa packet and write details about the event.
Available at retail for $16.00 click the image for more details.

"Experimental Marketing 101"

2009-03-06T21:12:00.000-08:00

On my recent flight up to Park City Utah for some R & R, I read a little gem of an article in the Spirit Magazine (Compliments of Southwest AKA: the public transportation of the air). The article called "Brand Ambassadors by: Courtney Barry" really got me thinking me about how marketing in general has changed so much in recent years and how the SWAG industry has responded to keep with the changing times. With the invention of TIVO and Satellite Radio we can just fast forward through all of the blah blah blah and get right into our fav programming. Advertisers have had to maneuver to more grass roots approaches and inspire end-users to take action to trial their products or visit their websites. The article describes ideas and case studies for "Experimental Marketing" which simply means "interactive promotions". The good old contest, sampling & sweepstakes makes it's come back. Click to read the full Spirit article. A great inexpensive product used in "experimental marketing" is the Egrip. The Egrip is a non slip sticker piece you put on the back side of your PDA. The Egrip comes adhered to a card which you can totally customize. The Egrip can be mailed and can be used to introduce a product, promote a service, announce a special offer, invitation, coupon, or a multitude of other purposes. The grip piece once removed which can also be customized has fantastic mileage on your end-users PDA. See Fanta Image for an Egrip and actual "Experimental Marketing" piece, the back of the post card had a promotional offer.
"Remember to think outside of the box or ask your marketing consultant for advice! "