Part of my job is observing trends and a trend I've recently noticed is this fun layout where some text is emphasized where other text is blown down.
Below, the yellow piece of art and my inspiration is actually from a series of cards available at Kitson. You can see where I took the idea and had fun with a custom branded beach ball.
I figured this was a fun brand message for this Summer that would resonate with my clients and be reflective of my spunky personality! Get spunky and make sure your speaking your clients language so when you do give them a branded promo item it's something they'll actually want to use.