My little family and I made our yearly holiday Santa photo trip to the mall and while in line, WESTFIELD (who owns and operates most shopping centers across the country) had the most clever little gadget. It looked like a giant ornament with a camera on top and a flat screen. You push the "photo" button and it snaps your pic and then emails you the photo. I of course posted it to my facebook page and now all my friends have seen this clever little Westfield branded framed holiday photo. Understanding that I would be standing in line waiting to take my Santa photo... Westfield was smart enough to try and keep me entertained during my wait while sticking in some subtle branding. Now that's clever.