The new spin on the old school rubber band, Silly Bands are the hottest trend. Kids across the world are wearing them but I was recently in NY and saw young adults sporting their silly bands on their wrists like the "new bracelet." They come packaged in a theme (the image is Justin Bieber's exclusive line of silly bands, custom made for his brand) and pop right back into shape like a normal rubber band would. This is also the hottest new product in the promotional industry as we can customize these to be any shape, letter or logo. Take inspiration for you next promo from retail and create some custom Silly Bands for your brand!