Sunday, March 14, 2010

Keeping Up With Joneses


It's March Movie Madness for me this year as I've attended several VIP screenings of new releases. One of my favorites, clever enough I felt the need to blog about was The Joneses. Opening April 16th at select theaters The Joneses takes a clever spin on marketing and the lengths brands will go to get their products into the hands of influencers. Without giving too much away the premise is a marketing firm places faux families in affluent neighborhoods and have them sport the coolest products and brands out to influence their community. The marketing landscape has changed so much with the birth of social media and TIVO and it's really not that far fetched. It is interesting to see marketers come up with new innovative ideas, the movie of course show the EXTREME of that. If your career is in marketing you should go check this film out! Other movies I enjoyed, "City Island" w/ Andy Garcia AND "El Secreto De Sus Ojos," Argentian film, subtitled and won best foreign film at the Academy Awards.

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