Wednesday, October 28, 2009

Betsy Bloomingdales Couture Swag


It's been a busy week in swag and Thursday night is the new Friday! Fashionista Betsy Bloomingdale's will be opening her personal couture closet to the FIDM museum this month and an event was held this evening to commemorate the exhibit. This evenings festivites took place on the 2nd floor of the Posh Century City Bloomingdale's. While guests mixed and mingled exclusive "Betsy Swag" was sold with the proceeds going to help The Fashion Institute. My favorites of the Betsy swag were the "High Style Catalog" A 52 page exhibition catalogue filled with historical images and corresponding croquis of Mrs. Bloomingdale's fashions. It also includes a biographical essay. The catalogue highlights full color photos of the Haute Couture collection featured in the exhibition. Authored by Co-Curators Kevin Jones and Christina Johnson; AND the limited edition "Betsy Bag" with a handmade flower of silk duppione and iridescent taffeta. The embroidered floral design was created by Olivia Lopez. Shop your own Betsy Swag!

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