OMG, really!! When I heard about this I thought to myself, now that is a fabulous promotion!! It seems one of the new pool side amenities compliments of the Beverly Hills Montage are "Couture Loaner Shades." In addition to the designer sunglasses the Montage is also giving free foot messages and free smoothies.
Now I don't have to be a spelling bee winner to spell out what fantastic mileage a promotion like this has for both the Montage and Pucci. In hard times, brands need to think outside the box for more grass roots approaches to marketing. "See you pool-side at the Montage, I'll be the one wearing the Pucci SWAG!"