Saturday, March 28, 2009

"So FabuLuxe- Charity event"

When "So FabuLuxe" has an event it is "SO FABULOUS!" FabuLuxe just hosted their "Shoe Party for Charity ~ Fab Swag Gifts are a Shoe In!" The proceeds went to benefit {The Painted Turtle} a camp for seriously ill children. It is also the only multi-disease camp and family care center of its kind on the West Coast. The "swag gift" was chic and oh-so-FabuLuxe take-out box, covered with a pink marabou feather boa and filled with a pink organza bag presented with a silver shoe charm. FabuLuxe is a couture event design boutique. Friend and owner Rachelle Jones specializes in delivering the FAB-FACTOR to events with her signature invitations and event decor. If you'd like some FabuLuxe Swag for your next event, ask me for more details!

Sunday, March 22, 2009


I love entertaining and recently hosted a fabulous event at my home in West Los Angeles. Friend and colleague Ruby Dichirico-"Catering Coordinator Extraordinaire" for City Kitchen and Urban Palate, coordinated the festivities by inviting one of her chefs to come in and to teach our party "The Art of cooking Chocolate with SPICE." As the wine flowed so did the array of gourmet samples that Ruby & Chef Jessica brought in for our tasting pleasure. Chef Jessica did a demonstration and taught our group about the different chili's and other freshly ground spices and how they could be used to add flavor to our sweets like chocolate and fresh whipped cream. The swag gift of the evening was the branded wine pourers. If you'd like to have an event like this please email me and I would be happy to refer Ruby and her team to you. PS...The event was a huge success and my fav delectable was the "Chai White Chocolate!"....Divine!

Thursday, March 19, 2009

Earth Day Promotions...:"April 22nd"

I was so excited to receive a light bulb conservation kit compliments of the Los Angeles Department of Water and Power. My clever little Eco-swag came in a reuseable Eco-bag and included energy efficient light bulbs as well as some collateral on how to conserve energy. There is now an assortment of conservation kits available that you can easily have branded for promotions. Make a statement with this gift as well as spread awareness. With Earth Day next month, it's the perfect time to get started on your Green-Promotion.

Monday, March 9, 2009

My Style March "Must Have" -Memo Mug

Can't remember all your tasks for the day? Then you need the memo-mug! This product can be imprinted with your logo and then you can write on the glass mug or tumbler; then erase when you are done with each task. A mini pencil with eraser is included. This product would make a fantastic promotion. You could easily write the important details on the mug and use it like as an invitation. If you are having a winter event you can fill it with a cocoa packet and write details about the event.
Available at retail for $16.00 click the image for more details.

Friday, March 6, 2009

"Experimental Marketing 101"

On my recent flight up to Park City Utah for some R & R, I read a little gem of an article in the Spirit Magazine (Compliments of Southwest AKA: the public transportation of the air). The article called "Brand Ambassadors by: Courtney Barry" really got me thinking me about how marketing in general has changed so much in recent years and how the SWAG industry has responded to keep with the changing times. With the invention of TIVO and Satellite Radio we can just fast forward through all of the blah blah blah and get right into our fav programming. Advertisers have had to maneuver to more grass roots approaches and inspire end-users to take action to trial their products or visit their websites. The article describes ideas and case studies for "Experimental Marketing" which simply means "interactive promotions". The good old contest, sampling & sweepstakes makes it's come back. Click to read the full Spirit article. A great inexpensive product used in "experimental marketing" is the Egrip. The Egrip is a non slip sticker piece you put on the back side of your PDA. The Egrip comes adhered to a card which you can totally customize. The Egrip can be mailed and can be used to introduce a product, promote a service, announce a special offer, invitation, coupon, or a multitude of other purposes. The grip piece once removed which can also be customized has fantastic mileage on your end-users PDA. See Fanta Image for an Egrip and actual "Experimental Marketing" piece, the back of the post card had a promotional offer.
"Remember to think outside of the box or ask your marketing consultant for advice! "