Sunday, January 25, 2009

T-Mobile Diner at The Sundance Film Festival

Another Sundance Film Festival has come and gone! I just had to blog about the clever little invitations T-Mobile concocted for their famous T-Mobile Diner where all the celebrities hob knob.

If you've ever heard of Sundance then you know it's held in the quaint little mountain town of Park City, Utah where there is lots of culture and lots of snow.

Snow, cold and chic being the theme of the Diner, the invitation followed suit. Smores Kit Invitations went out to all the VIP's in Los Angeles. With careful attention to use gourmet graham crackers, marshmallow's and the chocolate bar was the actual invitation. A great case study of making an ordinary product extraordinary by using a branding concept.

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