MyStyle.com has done it again with this tres chic (very fashionable) "Prego Survival Kit." Available at retail at the shopkitson.com is the Mr. and Mrs. Labor and Delivery Kit (although I would have to pass on the camera!)
The labor & Delivery Survival Kit is a collection of childbirth essentials for an expecting mother's comfort and convenience Stopwatch, Slipper Socks, Headband, Back Massager, Body Lotion, Lip Balm, Preggie Pops® Lollipops, Breath Mints, Pre-Paid Calling Card, Contact List, Disposable Camera, and Bubblegum Cigars.
I love a great kit and from a marketing prospective a kit applies to every event or promotion. I've worked on "Safe Sex" kit's for Playboy TV: safe sex booklet, sanitizer, a mint and of course a condom, nicely tucked into a keepsake ID zipper holder that attaches to your snow jacket while snow boarding during the Sundance Film Festival. New Employee Kits for Guess Jeans (a desk in a box/stationary kit) and Emergency Kits for William Morris Agency (backpacks loaded with emergency and first aid gear.) Never underestimate the power of a kit with the right ingredients. It's your chance to really get creative, not only can it house useful tools but it leaves such a thoughtful impression.