I'm happy to report Earth Day was celebrated across Los Angeles with some fabulous events. Guess Jeans celebrated it's first ever Earth Day Fair where they brought in local vendors for "Fresh Produce" & "Fresh Flowers". During lunch Guess staff shopped the delectable variety of veggies and fruits while enjoying their lunch breaks. Guess Inc. is so inspired to create awareness, they unveiled their new signature "GUESS ECO BAG", a non woven re-usable shopping bag. In true Guess style, the ECO bag was graced with the signature Guess Triangle logo and decorated with fashionable "recycled grommets." I can easily say that "GREEN IS THE NEW BLACK!" In case you're wondering the bag is not available at retail ;-( . When asked what the feedback from the event was...."It was so great- the employees really loved it, and they want another one soon. I think now due to the response we will have a regular monthly farmers market beginning next month." - JC Nerio, Guess? Inc. -Bravo Guess!